Melissa is an established digital content creator with over 17 years of experience in editorial, e-commerce, and social media with a focus on fashion, beauty and lifestyle. She is an analytics-driven creative strategist with a passion for developing revenue-generating content, editorial and creative direction and brand marketing as well as launching new products, including mobile apps. Melissa is also well-versed in all social media platforms, having grown brand platforms to over one million users.
Melissa has worked with brands and retailers including Gilt Groupe, J.Crew, Madewell, and Gwynnie Bee. Her writing and editing has been featured in Vogue.com, Glamour.com, Teen Vogue, PEOPLE.com, PEOPLE StyleWatch, NY Post, New York magazine, NYLON, The Huffington Post, and more. Her most recent role was as VP of Editorial at Spring where she oversaw Copy, Creative (Photo & Design), Social Media, Brand Marketing and Visual Merchandising, and previously she held roles including Editorial Director at Gilt.com and Style Director at PEOPLE.com.
She has been featured as a style and e-commerce expert on TV, print and digital, including Wall Street Journal, AP, Chicago Tribune, ABC News, Adweek, Elle.com, San Francisco Chronicle, Racked.com, Glossy.co, The Style Line and TheCoveteur.com among others.
Specialties include: Editorial strategy, content creation (focus on fashion, beauty, and lifestyle), creative direction, social media plans, e-commerce/retail copy, branding messaging, sponsored content, trend forecasting, fashion direction, editorial calendars, mission statements, brand voice guidelines, visual merchandising, influencer programs, digital marketing, managing large teams, and video development.
Contact Melissa at: firstname.lastname@example.org