Melissa is an established digital marketing and content consultant with over 18 years of experience in editorial, e-commerce, and social media with a focus on fashion, beauty and lifestyle. She is an analytics-driven creative with a passion for developing revenue-generating multi-platform marketing strategies, engaging content, and defining brands. She is passionate about cohesive brand messaging and a customer-first focus. Melissa is also well-versed in all social media platforms, having grown brand platforms to over one million users.
Melissa has consulted with brands and retailers including J.Crew, Madewell, ELCV, White + Warren, LoveShackFancy and Gwynnie Bee. Her writing and editing has been featured in Vogue.com, Glamour.com, FoodandWine.com, CondeNastTraveler.com, Teen Vogue, PEOPLE.com, NY Post, New York magazine, NYLON, The Huffington Post, and more. Her most recent role was as VP of Editorial at Spring where she oversaw Copy, Creative (Photo & Design), Social Media, Brand Marketing and Visual Merchandising, and previously she held roles including Editorial Director at Gilt.com, Fashion & Beauty Director at PopSugar.com and Style Director at PEOPLE.com.
She has been featured as a style and e-commerce expert on TV, print and digital, including Wall Street Journal, AP, Chicago Tribune, ABC News, Adweek, Elle.com, San Francisco Chronicle, Racked.com, Glossy.co, The Style Line, The EveryGirl.com and TheCoveteur.com among others.
Specialties include: Digital marketing strategy, marketing calendars, brand messaging, editorial strategy, content creation (focus on fashion, beauty, and lifestyle), creative direction, social media strategy (organic and paid), e-commerce/retail copy, sponsored content, fashion direction, mission statements, brand voice guidelines, visual merchandising, influencer programs, and video content development.
Contact Melissa at: firstname.lastname@example.org